| Loyalty Engineering |
  |
|
|||||||||||
Building the Profession of the Loyalty Engineer |
|||||||||||
|
Profession.
An occupation, the practice of
which directly influences human
well-being and requires mastery
of a complex body of knowledge
and specialized skills,
requiring both formal education
and practical experience.
Loyalty Engineering seeks to be the world’s foremost advocate for the profession of a loyalty engineer, more commonly referred to as a client services engineer or generically as a user advocate who serves as an intermediary between the user community and product development and engineering in high-technology companies. |
 |
||||||||||
| This site prefers the term loyalty engineer since it shifts the focus to the root cause – superior customer loyalty and retention – of the effect of consistently higher profits and faster growth. | |||||||||||
|
This site seeks to be a
resource by providing
practical, real-world help
on how to become a loyalty
engineer or how to hire
one. It takes the platitude
of being customer driven and
turns it into a set of
tasks, deliverables and
results. To paraphrase
Peter
Drucker in The
Executive in Action, this
site is a “what to do” site.
As this site is a work in
progress, Loyalty
Engineering invites you to
submit feedback that could
prove useful in
strengthening and furthering
the profession of the
loyalty engineer.
|
|||||||||||
| Copyright © 2005 Loyalty Engineering. All rights reserved. | |||||||||||
| Web Design by SkyDesigns | |||||||||||
