Loyalty Engineering                                              

Professional Development Introduction


The Loyalty Engineering professional ladder was developed to address undefined career paths for loyalty engineers, more typically referred to as client services engineers, product quality engineers, and customer advocacy.

Other industries have developed numerous best practices that can be leveraged within a customer advocacy role.  Since these practices often are not well disseminated within customer advocacy, customer advocates on product teams may not achieve the targeted level of influence, personal effectiveness, and/or business results. 

Loyalty Engineering’s professional development ladder increases the productivity and capabilities of loyalty engineers through dissemination of best practices. It defines a set of classes, books, mastery activities and professional certifications that balance structure for a common career path and individual preferences and interests. 

Specifically, the ladder is built upon the 10 Body of Knowledge Areas, as shown below.

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